Introduction
This large active adult neighborhood in Clayton, North Carolina, was planned as a vibrant 55+ community combining resort-style amenities, scenic green spaces, and flexible home designs.
At 3D CBA, we were trusted to translate the master plan and architectural designs into powerful, high-end visuals that could communicate the full lifestyle and scale of the project before a single home was built.
Challenges
Our main challenge was to showcase an extensive development with multiple floor plans, streetscapes, and community areas in a way that felt real, warm, and cohesive. For an active adult community, the visuals had to go beyond static architecture — they needed to convey everyday life, relaxation, and connection.
With such a large scope, we also had to maintain consistent quality and deliver everything within a tight marketing timeline to support early sales and investor presentations.
Solution
We created detailed site plan renders, photorealistic exterior and interior views, and captivating aerial perspectives that highlighted the unique blend of homes, amenities, and green spaces. To add life and authenticity, we integrated carefully placed digital people enjoying the clubhouse, pools, and walking paths — bringing the neighborhood vision to life.
Our streamlined process, AI-enhanced workflow, and clear feedback rounds allowed us to deliver high-impact visuals that helped the developer present a compelling case to investors and attract buyers early, building trust and momentum before construction even started.
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Discover how 3D CBA helps developers and architects bring their projects to life through high-end visualizations.