Introduction
This multifamily residential community in Richmond, Virginia was envisioned to combine modern apartment living with nature-inspired design and resort-style amenities.
For this project, our job at 3D CBA was to create photorealistic visuals that showcased not just the buildings themselves, but the lifestyle and green spaces that make the development stand out in a competitive market.
Challenges
The main challenge was to help the client secure investor support and generate pre-leasing interest before construction began. With extensive landscaping, outdoor amenities, and multiple unit types, we needed to show how the community would feel once active and welcoming.
Solutions
We delivered a 3D animation, a set of high-quality exterior renderings, amenity visuals, and aerial perspectives that emphasized the community’s unique blend of nature and contemporary design. To bring the spaces to life and add warmth, we integrated carefully placed people digitally — making the scenes feel active and inviting without overpowering the architecture.
These visuals became a key asset in marketing materials and investor pitches, helping the client build trust and excitement, and ensuring the project stood out in a crowded multifamily market.
View More.
Discover how 3D CBA helps developers and architects bring their projects to life through high-end visualizations.